BLAZE Growth™

WHAT IS BLAZE GROWTH?

BLAZE Growth is the marketing and loyalty suite that syncs directly into Greenline. It connects your POS purchase data to a powerful outreach engine, a fully configurable loyalty program, and a digital wallet card — so every customer interaction is guided, rewarded, and measured.

• Build  loyalty campaigns.
• Centralize marketing efforts.
• Personalize customer engagement
• Measure retention revenue.
• Send automated abandon cart alerts

THE CORE COMPONENTS

Outreach:

Reach Canadian cannabis shoppers across every channel they actually use — with built-in CASL compliance so every send is consented, tracked, and audit-ready.

• SMS/MMS: Flash deals, restock alerts, and order-ready notifications delivered instantly.
• Email Campaigns: Consent-based campaigns — from birthday wishes to brand storytelling — that run on autopilot and drive repeat visits.
• Push Notifications: Real-time drops, happy hour alerts, and in-app exclusives for your mobile customers.
• Wallet Notifications: Points updates, reward unlocks, and geo-triggered messages sent directly to the lock screen.

Loyalty:

Stop running a generic points program. Enhanced loyalty gives Canadian retailers the flexibility to build a rewards experience that reflects their brand, their customers, and their market.

• Multipliers: Reward the moments that matter — set point rules by day, time, location, sales channel, or customer group.
• Missions: Guide customers along a loyalty journey with sign-up bonuses, frequency rewards, referrals, review incentives, and order milestones.
• Rewards: Redeem points for dollar-off discounts, percentage savings, or free products — your rules, your brand

Wallet Cards:

Give every customer a branded loyalty card that lives in Apple Wallet or Google Pay. No physical card to carry, no app to download — just a tap to check their balance, see their rewards, and get a nudge when they’re nearby.

• Real-time balance and tier status after every purchase.
• Dynamic pass updates for new rewards and tier changes.
• Location-triggered “Welcome Back” notifications at your storefront.
• Instant activation bonus to drive same-day adoption.

BUILT FOR THE CANADIAN CANNABIS MARKET

Running a cannabis retail business in Canada means navigating strict advertising rules, provincial regulations, and a customer base that expects personalization without privacy compromises. BLAZE Growth is designed with that reality in mind.

• CASL Compliant:
  Every email and SMS campaign is built on opt-in consent with automatic unsubscribe handling and a full audit trail — so you market confidently without legal exposure.
• Provincial Ready:
  Whether you’re operating in BC, Ontario, Alberta, or beyond, BLAZE Growth adapts to the regulatory environment of your province.
• Privacy First:
  Customer data stays within your Greenline ecosystem. No third-party data sharing, no external marketing platforms with their own terms.

COMPLETE VISIBILITY INTO WHAT'S WORKING

One dashboard. Every metric that matters. BLAZE Growth pulls your Greenline POS data, outreach performance, and loyalty activity into a single view — so you always know what’s driving revenue and what needs attention.

Loyalty Insights:
Point balances, tier progression, mission completion, and redemption history — at the customer level and across your entire program.

Email & SMS Analytics:
Open rates, click-throughs, and revenue attributed to every campaign and every channel, updated in real time.

Customer Metrics:
Full customer profiles including total orders, visit frequency, days since last visit, AOV, notification history, and a complete points log — earned and redeemed.