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POSTED ON December 2, 2024
Greenline, a leader in cannabis point-of-sale and e-commerce technology, is proud to announce the launch of a BLAZE Cares initiative that enables cannabis retailers to empower their customers to support SickKids Hospital, a world-renowned children’s healthcare institution based in Toronto, Canada. Through a partnership with Greenline, the leading Canadian cannabis POS, and BLAZEPAY credit and debit terminals, this program allows cannabis customers to round up their purchases to donate to SickKids Hospital with every purchase.
SickKids is the #1 charity brand in Canada. SickKids is recognized and respected in our community and beyond, and for decades, companies have been greatly benefiting from aligning with this cause.
A charitable partnership with SickKids can improve overall consumer impressions of a company, purchase consideration, and loyalty. In fact, 53% say if a company were to partner with SickKids it would make them much or somewhat more loyal to that company.
At the heart of BLAZE Cares is a commitment to using technology to foster social responsibility within the cannabis industry. While Greenline has always been focused on enhancing the operational efficiency of cannabis retailers, this new initiative represents a pivotal expansion of the company’s mission. By embedding donation options directly into transactions, BLAZE Cares offers a seamless, accessible way for cannabis customers to support meaningful causes without extra effort.
The integration of donation capabilities via BLAZEPAY credit and debit terminals ensures that customers can contribute to SickKids Hospital in a way that is both intuitive and effortless. At checkout, customers simply have the option to “round up” their total purchase amount, with the difference going directly to SickKids. This small gesture, made on a mass scale, has the potential to generate significant contributions for one of the most critical pediatric care institutions in Canada.
For cannabis retailers, participation in this BLAZE Cares initiative is straightforward. Greenline-powered retailers that utilize BLAZEPAY terminals will be able to activate the round-up feature, allowing donations to SickKids Hospital. By opting in, these businesses can play a part in supporting pediatric healthcare, while also demonstrating their dedication to giving back to the communities they serve. Participating retailers will receive branded collateral and support from SickKids, making it easy to communicate this initiative to their customers and create a sense of shared purpose.
SickKids Hospital is a trailblazer in pediatric healthcare, research, and education. The institution’s groundbreaking work has saved countless lives and improved the quality of care for children facing serious medical challenges. Every donation helps fund life-saving research, state-of-the-art medical equipment, and crucial support services for young patients and their families. For cannabis customers, this means that every purchase, no matter how small, can contribute to monumental change in the lives of children.
The partnership with SickKids Hospital is just the beginning for BLAZE Cares. Greenline envisions extending this initiative to support a variety of charities and causes, empowering cannabis retailers and consumers alike to drive positive change. By embedding social responsibility directly into the purchasing process, Greenline is setting a new standard for how cannabis technology companies can foster a culture of giving within their industry.
Through the BLAZE Cares initiative and the partnership with SickKids Hospital, cannabis retailers now have the opportunity to become agents of change. Together, Greenline and participating cannabis retailers are pioneering a new approach to corporate social responsibility in the cannabis industry, proving that even small actions can lead to monumental impacts. By making it easy for consumers to round up their purchases and contribute, BLAZEPAY® turns every cannabis transaction into a potential act of kindness and compassion.
To learn more about how you can participate in this groundbreaking initiative, contact us today for a free rate analysis and BLAZEPAY demo. Together, we can continue to support children in need, elevate the cannabis industry, and make a real difference in our communities.
