We’re excited to introduce the omnichannel loyalty integration between Greenline and BLAZE ECOM™, enabling cannabis retailers to offer seamless loyalty earning and redemption both online and in-store. With your loyalty program in Greenline now syncing with BLAZE ECOM, loyalty point balances, redemption activity, and earning logic are instantly synced—giving your customers a consistent, transparent experience and giving you more ways to drive revenue and retention.

Your customers want a loyalty program that works wherever they shop—and now, you can deliver exactly that. Whether your customers visit your store, place an order online, or do a mix of both, their loyalty points and tiers follow them—no confusion, no delay, and no need to rely on 3rd party integrations to have an in store and online loyalty program.

What’s New

This improvement connects Greenline’s built-in loyalty engine directly to BLAZE ECOM. If you’re already running a loyalty program in Greenline, there’s no need to reinvent the wheel—your existing points, rules, and tiers now extend to your e-commerce experience.

With this update, you can:

• Display real-time loyalty balances in customer profiles when logged in
  
• Let customers redeem eligible rewards instantly at checkout
  
• Sync redemptions immediately with Greenline for accurate tracking
  
• Gain insights into reward usage through detailed discount reporting

All of this happens behind the scenes, with no need for third-party plugins or duplicate setup. Everything lives in one ecosystem—and works as one.

How It Works

Greenline’s loyalty system gives retailers full flexibility in how points are earned and redeemed. You can:

• Configure your loyalty program to award points per visit or based on dollars spent
  
• Create custom loyalty groups with unique rewards and earning rates for each group
  
• Assign scannable membership IDs to quickly pull up customer profiles at the POS
  
• Easily update loyalty balances or groups manually—or in bulk using import/export tools

These same structures now extend to BLAZE ECOM, meaning the experience your team manages and your customers expect in-store is identical online.

Customer Benefits

Unified loyalty means your customers can:

• Earn and redeem points wherever they shop—online, mobile app, or in-store
  
• See their loyalty balance in real time
  
• Apply points at checkout with no extra steps
  
• Trust that their rewards are tracked accurately

This kind of consistency builds loyalty faster and reduces the barriers to repeat purchases. Whether your customer prefers curbside pickup, browsing your e-commerce menu from home, purchasing on a mobile app, or walking in to chat with your staff—every interaction adds value to the relationship.

Watch this quick video tutorial to see how your customers can easily redeem their loyalty rewards during checkout on BLAZE ECOM.

Cannabis Retailer Benefits

This is more than just a loyalty upgrade—it streamlines both in-store and online operations, eliminating the need for third-party integrations. Most importantly, it helps drive repeat visits by rewarding and incentivizing your customers to return.

• Boost Repeat Visits: Make it easier for customers to return and spend
  
• Increase Basket Size: Shoppers with rewards in hand tend to spend more
  
• Get Smarter Insights: Track loyalty as a payment type in Greenline’s analytics and discount redemption
  
• Simplify Operations: No syncing delays, duplicate data entry, or third-party maintenance
  
• Target Loyalty Tiers: Offer exclusive rewards to customers enrolled in the custom loyalty programs you create.

With real-time syncing, customizable reward logic, and end-to-end integration, you can finally offer a loyalty experience that’s as modern and dynamic as your retail business.

Ready to Get Started?

The unified loyalty integration integration is now available to all retailers using both Greenline and BLAZE ECOM—and the best part? It’s included at no extra cost. Setup is quick, it only takes one click to enable, and our team is here to help you configure point values, import customer data, and customize your loyalty tiers.

If you’re ready to reward your customers with a seamless, omnichannel experience—and keep them coming back—there’s no better time to activate loyalty.