Finding new ways to influence customer behavior and drive sales is a constant priority for cannabis retailers. That’s why we’re excited to introduce a powerful new feature in the Greenline dashboard: Sales Channel Targeting for promotions and discounts.

With this new functionality, Canadian cannabis retailers can now choose exactly where a discount should apply—whether it’s POS, E-commerce, Kiosk, Mobile App, or any combination of those channels. This granular level of control opens the door to smarter, more strategic promotions that not only boost sales but help shape how and where customers choose to shop.

What Is Sales Channel Targeting?

Sales Channel Targeting allows you to apply discounts to specific touchpoints in the customer journey. When creating or editing a manual discount in your Greenline dashboard, you’ll now see a Sales Channel selector, where you can target one or more of the following:

• POS (Point of Sale) – Great for in-store only promotions
  
• E-commerce (Online Menu) – Drive web traffic and online orders
  
• Kiosk – Enhance self-service options with exclusive deals
  
• Mobile App – Create mobile-first shopping incentives
  

By tailoring promotions to a specific channel, you can create personalized and intentional shopping experiences for your customers, no matter how they choose to engage with your store.

Why Channel-Based Promotions Matter

Modern cannabis consumers interact with retailers in many different ways. Some prefer the convenience of shopping online, while others enjoy the in-store experience. With channel-based promotions, you gain the ability to meet your customers where they are—and guide them toward where you want them to be.

For example:

• Run mobile app exclusive promotions to encourage downloads and increase app engagement.
  
• Offer in-store-only discounts to drive foot traffic during slower hours.
  
• Create ECOM-specific flash sales to boost online orders and shift inventory.
  
• Use kiosk deals to improve checkout speed and reduce staff load during busy times.
  

This level of control allows cannabis retailers to influence shopping behavior, optimize operations, and create differentiated offers across each sales channel.

Mobile App Exclusive Deals: A Smart Strategy

One of the most powerful use cases for this new feature is promoting your branded mobile app. With BLAZE ECOM™, you can now run mobile-exclusive discounts that provide a compelling reason for customers to download and use your app.

Why is this important? Because mobile apps offer the most streamlined and personalized shopping experience, complete with features like:

• AI product recommendations for personalized suggestions
• Reward points tracking for loyal customers
• 3-click checkout for faster ordering
• Push notifications for real-time promotions
• Advanced filtering to easily find products
  

By offering deals that are only available on your app, you not only create a better shopping experience but also encourage long-term customer engagement on your most powerful digital platform.

How to Get Started

This feature is currently available for manual discounts only. When setting up a promotion, simply choose which sales channels you’d like the discount to apply to. The selected channels will be the only places where that promotion appears and takes effect.

Sales Channel Targeting gives cannabis retailers the tools to be more strategic, responsive, and intentional with their promotions. Whether your goal is to increase app usage, drive online orders, or boost in-store sales, you now have the power to run channel-specific promotions that align with your business objectives.

Start using this feature today in your Greenline dashboard and watch how targeted promotions can help shape your customers’ shopping behavior—one channel at a time.