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For Meagan and Jenna Palidwar, co-owners of Into the Weeds in Saskatchewan, success is all about growing the brand and offering a frictionless in-store and one shopping experience. Whether it’s expanding to new communities or empowering their team to serve customers with confidence, the retailer’s growth journey has been powered by a robust and intuitive technology platform: Greenline POS and BLAZE ECOM.
Here’s a closer look at how this partnership helped Into the Weeds streamline operations, boost brand awareness, and scale to an 8 store cannabis retail chain.
As a growing cannabis retailer, Into the Weeds needed an e-commerce solution that did more than just display their menu online. They wanted a platform that allowed them to truly reflect their unique brand and provide a seamless, unified shopping experience for their customers.
The challenge was finding an e-commerce solution that was tightly integrated with their existing Greenline POS system. They knew that a seamless connection was essential for real-time inventory syncing, which is vital in a fast-paced retail environment where product availability changes quickly.
The choice to grow their business with BLAZE ECOM was a natural one, as it offered a native, purpose-built solution that worked across all of their locations seamlessly with Greenline POS. This direct integration was a critical factor, as it eliminated the need for complex third-party middleware and ensured that all data—from inventory to orders and customer information—was synced in real-time within a single robust platform.
BLAZE ECOM’s comprehensive suite of tools allowed Into the Weeds to customize their online store to perfectly match their in-store branding. To capture customer attention, they designed stunning, eye-catching banners using custom high-resolution photography. This approach allows them to spotlight featured cannabis brands, showcase new product arrivals, and drive engagement with special promotions.
When it came time to select a point-of-sale system, the decision to go with Greenline was an easy one. The Into the Weeds team were already familiar with its user-friendly interface, which they found significantly reduced training time and day-to-day friction for their staff.
“Greenline’s ease of use and navigation has been a huge benefit. It’s allowed our new hires to become proficient more quickly,” says Meagan.
This efficiency is further amplified by the detailed sorting and filtering options within the system’s product catalogue, which allows staff to quickly filter by product type, cannabinoids, or brand on the iPad. This not only improves customer satisfaction but also boosts staff confidence on the sales floor.
Jenna adds that Greenline University—an online cannabis retail software training program—was an invaluable part of their onboarding process.
“It helps all of our team members get comfortable right off the bat and allows them to jump into serving customers right away. This is a big deal since employee turnover is a regular occurrence in the cannabis industry.”
For a successful cannabis retail brand going to market in a competitive landscape, Greenline has been an invaluable partner. With their eight locations now spanning the province, the platform’s multi-location management capabilities have made it simple to manage operations seamlessly. Product transfers are quick and accurate, and consolidated sales reports provide a clear, company-wide view at a glance.
BLAZE ECOM’s click-and-collect functionality has been a game-changer. Customers love the convenience of placing an order online and simply picking it up in-store. The team loves how the orders sync with the customer profile in the point of sale, which helps streamline their fulfillment process. When a click-and-collect order comes in, the system automatically prints a receipt and makes a notification sound for staff, initiating a smooth and efficient order-of-operations.
As Jenna notes, “As soon as they hear the ding, they know that initiates the process and they need to get going on getting those orders ready.”
Further enhancing the online experience is BLAZE ECOM’s AI-powered product recommendations, which leverages customer browsing history and popular products to suggest relevant items. This functionality increases add-on sales and helps mimic the helpfulness of a knowledgeable budtender, guiding customers to products they might not have otherwise discovered.
The combination of Greenline POS and BLAZE ECOM has empowered Into the Weeds to focus on what matters most: serving their customers and scaling their business. Instead of spending time on troubleshooting or piecing together data from disparate systems, the Palidwars and their team can dedicate their energy to creating exceptional customer experiences.
Looking ahead, the team is excited about the recent integration of their loyalty program into BLAZE ECOM. This will create a truly unified shopping experience for customers, who can now seamlessly earn and redeem rewards whether they shop in-store or online.
By providing a cohesive ecosystem of powerful, easy-to-use tools, Greenline and BLAZE have truly streamlined operations and empowered Into the Weeds to grow confidently and efficiently.
Want to learn how Greenline can empower your cannabis retail business to scale with confidence?
