BLAZE ECOM Feature Spotlight: Express Checkout for Kiosk Orders

POSTED ON October 17, 2024

Offering a frictionless, convenient shopping experience has become a necessity—especially for cannabis retailers. Whether it’s due to the increasing demand for quick in-and-out transactions or the desire to streamline in-store operations, retailers need innovative solutions that prioritize customer convenience while maintaining compliance and efficiency.

Enter BLAZE ECOM’s new Express Kiosk Orders feature, a game-changer for cannabis retailers looking to modernize their shopping experience. This feature is integrated directly with Greenline point-of-sale, ensuring inventory is updated in real-time, preventing stockouts or discrepancies, and enhancing the overall operational efficiency of cannabis retailers.

How it Works

Enabling this feature setting allows customers to place orders quickly without providing any sensitive contact information such as an email or phone number. Once the order is placed, customers can head directly to the express pick-up area to collect their products.

Offer a frictionless, self-service kiosk where customers can easily browse your menu, discover new products, and place orders simply by providing their first and last names. This speeds up the ordering process and allows customers to skip the line.

Why You’ll Love Express Checkout Kiosk Orders

  • Faster, Frictionless Kiosk Orders: Customers can place orders quickly without verifying their email address or responding to a 2FA SMS.
  • Improve Staff Efficiency: Free up your team to focus on personalized service while kiosks handle routine transactions.
  • Protect Customer Privacy: Anonymous kiosk orders allow customers to place orders discreetly without sharing personal contact information.

Staying competitive means prioritizing customer convenience, and our Express Checkout for Kiosk Orders does exactly that.

If you’d like to see it in action, schedule a demo with our specialists to learn how this feature can improve the customer experience and optimize operations.

The Importance of a Frictionless Kiosk Experience for Cannabis Retailers

A frictionless experience means removing unnecessary barriers or complications that can frustrate customers or slow down operations. In competitive cannabis markets, customer expectations are high so having a smooth, efficient kiosk ordering process is essential. Here’s why:

Faster Transactions, Happier Customers

No one likes waiting in line, especially in a fast-moving retail environment. By providing an express checkout kiosk option, customers can place orders at their own pace and skip the line, reducing in-store congestion and enhancing the overall customer experience. With quicker transactions, you can serve more customers in less time, maximizing revenue potential.

Reduced Human Error

When staff members are busy managing multiple transactions, mistakes can happen—wrong product recommendations, incorrect orders, or even miscalculations during payment. An integrated e-commerce kiosk minimizes these risks by guiding customers through a step-by-step process that eliminates ambiguity. Additionally, the close integration with Greenline’s inventory management ensures that only products that are in stock are displayed, preventing any order fulfillment issues.

Protect Customer Privacy

Anonymous kiosk orders protect customer privacy by allowing individuals to browse, select, and purchase products without interacting with staff or sharing sensitive information. Some customers prefer discretion due to social stigma or privacy concerns around cannabis consumption. Offering anonymous kiosk orders allows customers to maintain their privacy and fosters trust by respecting their desire for confidentiality.

Freeing Up Staff for Personalized Customer Service

While kiosks handle routine transactions, your staff can engage in more meaningful interactions with customers who may need advice or assistance. This can create a more personalized experience for those customers who need it, while others enjoy the speed and simplicity of the express checkout kiosk. Balancing technology with personal service is key, and the Express Checkout Kiosk feature allows for just that.

Cost Efficiency

Implementing a kiosk system is a smart investment for cannabis retailers. Not only does it cut down on the need for additional staff to handle peak-time traffic, but it also increases throughput, allowing you to serve more customers without significantly increasing overhead. Over time, the savings from reduced staffing costs, fewer mistakes, and increased sales from upselling can make a substantial impact on your bottom line.

Investing in Self-Serve Kiosks

As the cannabis industry continues to evolve, dispensaries must stay ahead of the curve by adopting innovative solutions that prioritize customer convenience and operational efficiency. BLAZE ECOM’s Express Kiosk Orders feature is a perfect example of how technology can enhance the shopping experience, drive revenue, and ensure customer privacy—all while giving customers the freedom to shop on their own terms.

If you’re ready to revolutionize your retail operations and offer customers a seamless, modern shopping experience, now is the time to integrate Express Kiosk Orders into your operation with BLAZE ECOM. Schedule a demo with our specialists to learn how this feature can improve the customer experience and optimize operations.